Case studies

Zest in a Bowl

Zest in a Bowl offers meal delivery in OC & LA. Their culinary team offers a variety of meals that are always available and a rotating menu of weekly specials.

They used the Square platform as their website to sell meals to their customers. The Square platform is very limited in features & customization, however still remains as a good 'first' website for most businesses. Zest in a Bowl had very specific needs related to their meals: Variations, Up-Sells, Add-Ons, etc. These types of modifications are not easily achieved using a platform like Square.

We worked with the team at Zest in a Bowl to create page layout designs & comps before creating their website. This step helps to define page layout elements and expectations on features & functionality for every page. Using WordPress & WooCommerce, we created a very versatile & flexible solution to manage their product inventory and product details. Further, we used some plugins and customized using PHP & CSS to meet their meal variation requirements. The goal was to have one page where customers can add as many of any meal in their menu and have one button to Add to Cart.

All the product images had to be resized & optimized to allow for faster page speed loading. We setup a brand new Facebook Business Page for them, along with a new Instagram account. We created one-month of content that they can schedule to post automatically using Facebook Business Manager across both Facebook & Instagram.

Zest in a Bowl - https://zestinabowl.com/

Ramirez Meat Market + Tortilleria

This family owned business has never focused on digital marketing efforts and wanted to make sure they remain relevant and current with modern technology. Their Facebook page was just a place for general announcements and they knew they could do more, but they didn't know how to maximize their social media presence to help further drive new customers and engage with existing customers. Their current site was created in Wix and was just a temporary placeholder until they found the right agency to help.

Using WordPress & WooCommerce, we are building an exciting new responsive website to showcase the quality of their products. Ramirez Market will be offering online ordering of their famous tortillas and tamales for the first time ever. We will be working with their existing POS system to integrate online ordering seamlessly into their current workflow.

Building a strong social media presence for a local market like Ramirez is not always an easy task. With many competitors in the local area, we're approaching their social media strategy with a multilingual tactic. Facebook and Instagram offer many opportunities to reach very local markets in many languages. Both using organic & paid ads, we plan to reach new customers.

Ramirez Meat Market + Tortilleria

• Logo design updates

• Website redesign

• Desktop & mobile friendly responsive design

• Adding eCommerce shopping using WooCommerce

• Update Facebook Account

• Setup Instagram Account

Big Al's Pizzeria

Al has built an incredible pizza business with a strong foodie & social media influencer crowd. He has begun to open his second location. This project currently focuses around rebranding Big Al's into a brand that supports his tremendous growth into other product offerings.

Our team is focused on the creation and development of a Marketing Strategy & Marketing Plan that will be our foundation for all marketing and communication efforts. The rebrand will affect every marketing channel – website, social media, front-of-house design, dining room design, loyalty program efforts, app and so much more.

Building a cohesive Marketing Strategy to launch a very aggressive rebrand is critical to support the success of the project.

Big Al's Pizzeria

• Marketing Strategy planning

• Marketing Plan planning

• Social Media Collaboration Management

• Rebranding Entire Brand

• Sourcing Interior Designers for Rebranding

• Website Redesign

• Loyalty Program App Design

• App Ordering

• General Marketing Consultation

Coco & Blue

Coco & Blue is a boutique luxury dog products e-commerce store. They source unique and hand-curated dog collars, leashes, harnesses, beds, etc for the most discerning customers.

Product management for their online store was difficult to manage and the look & feel of their previous website needed to be updated to reflect a more clean and well-organized experience for their customers. Mobile users were not able to easily navigate their previous website. And their page speed was very slow due to large image file sizes.

We created their website using WordPress, as a content management system, to allow Coco & Blue the ability to add, update & modify content at any time throughout the website. For their e-commerce we added WooCommerce as an easy way to manage product inventory, product information that flows directly to the front-end for customers to consume. Further, to help with sales conversions, we implemented several tactics to encourage abandoned carts to return to complete the sale. Coco & Blue had an existing loyalty program that we migrated to the new website. Google considers page speed as an important ranking factor and we spent hours optimizing images to ensure a faster page load speed.

Coco & Blue - https://www.cocoandblue.com/

• Website redesign

• Desktop & mobile friendly responsive design

• Move to WordPress to improve Content Management on website

• Create eCommerce Store using WooCommerce

• Integrate Merchant Account into new website

• Added Abandoned Shopping Cart logic

• Added complex product swatch logic

• Integrate Loyalty Program - Gratisfaction

• Custom Product Landing Page for Fish Oil

• Optimize Images to help increase page speed loading

• Added PayPal Checkout option

• Photo Editing