Keywords & Keyword Research
Anyone searching for information online use a search engine, like Google, to enter keywords in hopes to find relevant search results related to their search query. Google’s goal is to provide as relevant of a search result as possible, so that users continue to use Google as their primary search engine.
On-page optimization strategies are critical to the success of your website appearing on page 1 of any search result. Identifying the right keywords and phrases to target can have a huge impact on appearing closer and closer to the top of the search results.