Paid Marketing (PPC)

Success in any paid marketing campaign is much more than just creating an ad and click ‘start’! We take a global look at every campaign from beginning to end, and that means serious work on landing pages, ad text/creative, conversion rate optimization, data analysis and so much more.

Depending on your goals, you may be looking to augment low organic rankings with paid search to ensure that your customers see you along with your competitors, or maybe you’re already ranking on the first page and you want to further dominate the page with your paid ads as well.

Besides PPC, which stands for pay-per-click, there are many other types of paid marketing opportunities online: sponsorships, pay-per-impression, banner ads, influencer advertising, display advertising, remarketing (or retargeting) and much more. We consider your goals and objectives and create a plan to meet your goals using a menu of options that could include paid marketing.

You can find paid advertising opportunities on all the major platforms: Google, Yelp, Facebook, Instagram, Snapchat, TikTok, Bing and so many more. For restaurants, there are further paid opportunities through the delivery platforms: Doordash, Postmates, Ubereats & GrubHub.