Social Media Marketing strategies are for savvy business owners that want to connect and influence their leads, prospects, buyers & customers. Thousands of unique groups within social media are eager to hear of your product or service.
Our expert Social Media Marketing team can help quickly discover buyers on the major social media channels – Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat and more. We create campaigns which lead to further sales and happy customers.
First, we get to know your business and the core services & products that you offer. Then we conduct extensive market research and analyze any competitors to ensure that your message is seen and stands out to your target audience.
We create and implement a long term strategy that is tailored to meet your brand’s goals – all with a focus to drive leads, sales & conversions. This is an iterative process where we “rinse & repeat” to ultimately find the right “formula” in reaching your audience.
There are several different tactics to reach audiences on social media:
Organic Posts (Free)
We can create a content calendar to publish content on a regular basis through your “free” social media channels, reaching your followers. Our creative team can develop post creative options that are either a static image, animated GIF or a video post.
Paid Posts
Facebook/Instagram (as well as other social media channels) provide many options to reach a wider audience through paid advertising. There is a Facebook Pixel that will help drive a more targeted audience, and we use that Pixel to help identify a look-a-like audience that may also be interested in your products & services. We use the latest strategies to reach the right audience for the lowest price.
Facebook Chat Bots
Chatbots are one of the fastest-growing and most effective ways to connect with customers. We’ve helped brands create and refine their chatbots to give personalized recommendations, schedule help and so much more. Chatbots cost a tiny fraction of the cost of a real person interacting with your audience and provide lead nurturing & upsell opportunities for your customers.
Hashtag Strategy
More specifically for Instagram (although important for Facebook too) is learning to use the right #hashtags in your posts. Hashtags are like lottery tickets in social media. Everyone gets 30 maximum to use in your post. The hard work is to identify which hashtags to use. We implement a couple of proven strategies on identifying the right hashtags to reach the right audience for your post.
